Well, right now it might be hard for you to see any banner ads in this page, since I still don't have any, but I must say that banner blindness is a strange phenomenon among visitors surfing around millions and millions of websites that deliver banners to their audience. So, what causes banner blindness? I found this interesting very old article (a 1998 article) on internettg.org, that explains with a series of experiments this human behavior against online advertisement.
Read the complete article here.
Do you think this kind of behavior also affects Google Adsense? Are you blind to banners?
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