“Now that you mention it… well, I don’t know!” And probably you are still thinking, “I mean, we already have a marketing department, a public relations department, a sales department, a creative department and so on…” Nowdays, companies are trying to figure out where should the social media duties fall under. But why should it fit under a particular department? It wouldn’t be better to create a separate department focused exclusively on its development and understanding?
Social media is becoming a powerful and valuable tool that helps companies understand the relationship between the customers and there products. So, if it is so important for your company’s growth, don’t you think a social media department would work better with its own separate team, strategies and budget? The answer is simple… yes! It should work as a separate entity and to make it clearer I will give some advantages:
1. An specialized department has the time, dedication, knowledge, interest on social media strategies and trends. They eat, sleep, breath social media, therefore they will always be on top of it.
2. Centralization of social media information. Having one specific place where other departments can find efficient and effective data to developed strategies based on it.
3. It is easier to measure budget and goals for different departments.
4. As we mentioned above, the relationship between customers and products is very important and one of the main tasks of a social media department is to strengthen it in a 24/7 regular basis.
5. Other departments have their own separate goals, therefore, the efforts on social media ones are not handle as they deserve. Creating a social media department will solve this issue.
This are the most important advantages of having a social media department. What do think?
No hay comentarios:
Publicar un comentario